OUR DELIVERY SERVICE IS AVAILABLE FOR CUSTOMERS WITHIN THE WEST MIDLANDS AREA ONLY.
We know how important it is for you to understand how we use your data. This Privacy Policy explains how we use any personal data you provide us with when you use our services in our stores, Online via our Website or mobile, and any contact you have with our Customer Support Centre.
This Privacy Policy covers both private customers and business customers. We will always be transparent with you about what we do with your personal data. We only collect, store and process your personal data in accordance with the relevant laws and regulations.
This Privacy Policy also explains your rights in relation to the personal data that we collect about you. We respect your right to privacy and are committed to maintaining it. By accessing and browsing our website you are confirming that you have read and understood this Privacy Policy, so please make sure you have read it carefully.
We are Horizon Furniture (UK) Limited (company number: 14739018) and our registered address is 3, Park Lane, Wednesbury, United Kingdom, WS10 9PR. Horizon Furniture (UK) Ltd is the “data controller” of any personal data it may collect, process and hold about you, unless we inform you otherwise.
Your privacy is important to us, therefore any information you give is confidential and will only be used as set out in this Privacy Policy, to process your order and to give you the best possible service.
Knowing more about you helps us to focus on what is most likely to interest and appeal to you.
The information we collect allows us to provide you with the most relevant offers such as money-off vouchers and rewards, for items you buy from us and for things you might be interested in buying in the future. We can also draw your attention to special offers linked to where you live, or promotions in stores near you by sending you relevant news, product information, special offers and details of events and competitions. However, you’ll be given the option to opt-out of such communications at the point that your data is collected and subsequently through clicking the “unsubscribe” option on any of our marketing emails or by updating your marketing preferences if you have an online account with us.
What information we collect
1) Information you give us.
This is information that you share with us in a variety of ways:
a) This could be through our Website forms, placing an order, completing part of the checkout process online, searching for a product, signing up for offers and news, submitting customer reviews, booking an appointment with one of our consultants or creating or updating your account, or by corresponding with us by phone, email, social media or otherwise. This information may include personal details such as your name, email address, postal address and telephone number, personal description, photograph, your relevant passwords and preferred user names, contact details, account details, financial and credit card information, your preferences, interests and details of any complaints you may have and any other information provided by you.
b) Details of products and services purchased. This is detailed information about what products you have purchased whilst using our Website and the fulfilment of your orders, for example the time and date of purchase, the products you purchase from us, delivery addresses you use and if paying by debit or credit cards your card details and card expiry date to complete your payment.
c) Correspondence. If you contact us, we may keep a record of that correspondence or call.
2) Information we collect about you.
When you visit our Website we will automatically collect information from you:-
a) Website visit details. This includes but is not limited to when and how you access our Website, products you searched or viewed, HTTP protocol elements, search terms, length of visits of pages, page interaction, your customer journey, device type and ID, HTTPs cookies, traffic data, location data, referring website, weblogs and other communication data.
b) Technical information. We may collect your IP address, which is assigned to your computer when it’s connected to the Internet and operating system browser. We may collect other technical information such as your login information (where you set up an account with us), your browser type and version, time zone setting, browser plug in types and versions, and the operating systems you use.
3) Information we receive from other sources.
This is information that we receive about you if you use another website we operate or the other services we provide. We are working with third parties (including for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, customer review providers, live chat providers, credit reference agencies).
We may also collect, use and share “Aggregated Data” such as statistical or demographic data for any purpose, Aggregated data may be derived from our personal data but it is anonymised and does not (directly or indirectly) reveal your identity. We use automated learning based on anonymous customer data from on our Website and on live chat to provide product recommendations, tailored search results, adverts and content on our website that will be most relevant to you and to enable us to improve our website through ongoing testing and optimisation.
We do not collect any “Special Categories of Data” about you (e.g. your race, ethnicity, religion, sex life, political opinion, health (save where we have a legal obligation to do so, for example in the event of an accident on our premises) or genetic or biometric data). Nor do we collect data regarding criminal convictions and offences. Nor do we collect children’s data.
Personal data submitted to us will be used for the purposes stated in this Policy or as stated in our website or may be notified to you. We use your personal data to:
A. Develop our website:
1. to help you to use the Horizon Furniture website to browse and shop, to provide a more seamless shopping journey online by sharing your details with our online teams, to improve your experience of using the Website, to administer and monitor our Website and to improve our Website;
2. to personalise our Website to you and the things you may like, dislike or be interested in;
3. to ensure that we present and evaluate the content on the Website in the most effective manner for your and other users;
4. to provide you with information, products or services that you request from us or which may interest you, where you have consented to be contacted for such purposes. To personalise these communications to you and your likes and dislikes;
B. Meet our service obligations:
7. to meet our obligations arising from any contracts entered into between yourself and us, including for example delivery of the product or product guarantees;
8. to notify you promptly about changes to our products and / or services;
9. to process your payments for products and services to enable you to shop with us online; please note we use PayPal, Apple Pay and Square payment providers and all payments are subject to the individual payment providers privacy policies;
10. to check that you have (or are likely to have) the means to pay us for any products you order from us over the internet or in store.
11. to keep accurate records of purchases, sales or other transactions to ensure that the requisite payments and deliveries are made, or services provided in respect of those transactions, and to make financial or management forecasts to assist us in conducting our business activities (Horizon Furniture (UK) Ltd does not hold or take payment details, this is all undertaken by a 3rd party payment gateway);
12. to provide you with after-sales services.
13. If you fail to provide personal data which we need to provide the product or service to you then we may not be able to perform our contract we have with you. Please ensure that the personal data you give us is accurate and up to date.
C. Marketing:
14. to allow us to send you direct marketing. We may do this by contacting you via telephone, post, SMS or email about special offers and current, or new products that you may be interested in, and to monitor the success of campaigns and promotions. You have the right to object to your data being processed for marketing purposes. This is explained in more detail in the Your Rights section.
15. for the purpose of advertising or marketing our products and services, our business itself and for public relations promotions in connection with our business, products and services including digital advertising. This may require us to disclose your personal details to Horizon Furniture agents or subcontractors in accordance with how we use your data. However, we do not sell or pass your data on to third parties for their marketing purposes. Additionally, this may involve tailoring our digital advertising based on what you view on our Website and your interests on third party websites, so that this is more relevant to you. This advertising is delivered across third party websites including social media;
16. to allow us to contact you via email if you have added products to your Shopping Basket whilst shopping on our Website. Email address and name is provided to a third party who managed our shopping basket email programme to enable this;
17. to analyse the effectiveness of digital advertising based on your interactivity
18. to analyse sales processed through the Website and specific products which have been frequently viewed on the Website for marketing and business development purposes;
19. to allow us to send you personalised email communications based on your browse behaviour whilst visiting our website. Email address is provided to a third party who manage our browse behaviour email programme to enable this;
20. To collect feedback from our customers on our products and services through reviews and surveys. Review information may be shared on our website and other marketing materials.
D. For Customer Services:
21. to respond to any questions, suggestions or complaints you have raised with us directly, via any social media posts, or any comments you make directly to us or in the public domain; and
22. to carry out administrative tasks and research and statistical analysis for customer surveys and research;
23. to profile you to enable us to better understand the type of conversations that we can automatically reply to via live chat and ultimately improve the service provided;
E. Improve our Products and Services made Available to You:
24. to forecast demand for our products and services and logistics planning;
25. to ensure that the Horizon Furniture adverts you see on different websites are more relevant to you, we’ll now provide some anonymous information about you and your shopping habits to the organisations who place our online advertising. We gather this information from your Email activity, website activity and other similar technologies. It is then combined with data from other internet users to create audience profiles consisting of particular interests and characteristics. These audience profiles are used by our online advertisers including social media to serve you adverts relevant to you and your interests. This may include social media websites including Facebook, Pinterest, Instagram, Twitter along with third party websites.
F. For Compliance:
27. to monitor how people use our websites to see if they are being abused or threatened, for example, by internet trolls posting inappropriate comments in review areas or by would-be hackers looking to undermine our security;
28. to protect you and our business from any other potentially criminal behaviour, including identity theft and fraud;
29. to help us maintain administrative and statutory records about our business so we can better understand what we’ve sold, and how, when, where and at what price, and pay our taxes;
30. to help us maintain administrative and statutory records about our business so we can satisfy our legal and contractual obligations:
G. Legitimate Interest of the Company:
32. to enable us (and our third-party service providers) to plan and manage our day-to-day business as effectively as possible, for example, to predict the possible sales volumes of a particular product so we can make doubly sure that we have sufficient stocks to meet the likely demand;
33. to help us conduct focused market research based on trends and common factors, so we can further improve the products and services we offer to all our customers;
34. to see if the money we spend on marketing and advertising across all media represents good value for us or not;
35. for legitimate business purposes such as process improvement and risk management
Any personal details we have collected about you are kept securely and in accordance with the Data Protection Act 1998 and GDPR. Therefore, we will never sell or disclose your information to third parties, shared companies for any other purposes than described in this policy or for legal reasons (e.g. to comply with a legal process).
Your data is kept secure using the high security server technology ensuring your data is protected. Where you have chosen a password which enables you to access certain parts of our website you are responsible for keeping the password confidential. You must not share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure and although we do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
How Long Do We Keep Your Information For?
Horizon Furniture will not keep your personal data for longer than is necessary for the purpose for which it was collected, unless there is a further legal reason for us to do so. We will take all reasonable steps to ensure the personal data is erased from our systems, or securely destroyed when it is no longer required. We will keep your data for as long as you continue to shop with us, or use our services (for example where your product is under a product guarantee) and for a period time afterwards when we may contact you if there is a legitimate interest to do so. We may also be required to retain your data for legal reasons.
Disclosure of your information
We may disclose information about you to law enforcement officials in the investigation of any alleged unlawful activities by you. We may also be required to disclose information to a court or regulatory body when required to do so by law.
We may also share your information with our service providers (to help manage the Website and provide services, including, marketing and market research, processing online purchases, delivery companies and our designers and manufacturers) and with any person or organisation (and their advisers) who might take over the services provided by the Website to allow them to prepare for taking over (after that, we may also allow that person or organisation to use and share your information on the same basis as us).
If you make a post on the Website, we may share your username, and any information you include in your post with other users of the Website or in our marketing materials, for example this would include any posts or comments which you make via on Website's blog or any similar post or comment.
You have a number of rights relating to your personal data and what happens to it. You are entitled to:
You can read more about your rights, including the circumstances in which they apply, in the Guidance from the UK Information Commissioner’s Office (ICO) https://ico.org.uk/for-the-public.
You also have the right to complain about our use of personal data to the ICO. You can do these by contacting the ICO via their website https://ico.org.uk/concerns or by calling 0303 123 1113.
If you would like to speak to us in relation to any of your rights, please contact us.
The administrator of the Account will also be able to remove you as a registered user.
Any changes we may make to this Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or changes to this Privacy Policy.
If you have any questions or concerns with how Horizon Furniture process your personal information please do not hesitate to contact us via our website or by email contactus@horizonfurniture.co.uk
If you are unhappy with how we are processing your personal information you have the right to refer the complaint to the regulator, the Information Commissioners Office.
You can do this by visiting their website or contacting them at 07773706922.
Horizon Furniture
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